786

‘Taming the Lion’ (Monetizing the internet in simple terms)
By Russell Hurley

Codename: ‘GonzoPod’


NOT WEB BASED (IE HOME PAGE - BUT PORTAL BASED (IE GOOGLE) with visual streaming media…

USPS:

CONTENTS

Important social networking elements from myspace, local news and COMMUNITY niches. By topic /  location and ideally both.

Entertainment offering to match MTV

Live, loose, zany feel - with moments of tension and drama and humour

Charity element

Personality lead

UCG

Positive effect (via cinema graphic and guerrilla style)

Test-bed for characters and competitions (both of which can be easily disposed of without risk to interrupting program structure or content)


Pre-recorded vt inserts mimic traditional adverts but are fun instead. Alternative adds can be used by picture in picture, split screen, production placement, branding of entire show, etc..)



Production Time: (very fast speed to market < 8 hours production time this 5means the show can be daily - heavily dependant on the days news, event, gossips and technological developments

Scripted element -  satirical news show - politics, environment, economy…. (Colbert report / daily show???)




Producers have their own show and web presence clearly showing they know the way forward of web 3.0. Latest developments documented.

MONETIZING:

Phone lines: to generate income

Texting to interactive display

Branding: entire show can be quickly and esily branded to fit client needs - ie ICI TV pod cast to shareholders

Dual screen sales ops with third parties (home shopping channels, Amazon, etc) Target the ones that need this right now - such as Argos, independent newspaper group, etc